GENERATING MORE QUALIFIED LEADS FOR DAVIDOFF LAW
Davidoff Law was getting impressions, not clients. Paid media was generating volume, but at the expense of efficiency. Leads were expensive, performance was hard to measure clearly, and optimization was limited by weak conversion signals. With Google Search Clicks rising, we turned to leveraging Social and Programatic accusations as performance channels.
01. Designed for Conversion, Not Clicks
We built landing pages meant to turn attention into action, driving a 4% conversion rate and filtering for real inquiries.
02. Tracked What Actually Matters
By driving traffic to a "case quiz" landing page, we captured the right signals to measure real intent. Each answer sent back data we could optimize against, letting us prioritize high-quality leads instead of butt dials or clicks.
03. Made the Channels Work Together
We treated display and social not as separate channels, but as a single, measurable engine. Quiz responses gave us real signals, letting us retarget only the people who mattered. The result: prospects moved down the funnel efficiently, Davidoff Law stayed top of mind, and clicks became qualified calls.
Results
2.74× more calls per dollar spent
2.15× improvement in cost per click
30% lower cost per qualified lead
63.6% of savings reinvested
SEE WHAT WE CAN DO FOR YOU
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