Generating More Personal Injury

Leads for Davidoff Law

Overview

Davidoff Law, a leading personal injury law firm in New York City, partnered with Reach Drive to transform their digital acquisition strategy. In under three weeks, we implemented a data-driven approach that dramatically outperformed their previous agency—delivering 2.74X more calls per dollar spent while reinvesting 63.6% of the cost savings back into growth.

The Challenge

Davidoff Law needed to efficiently reach people in need of legal representation while maximizing return on their marketing investment. Their previous agency was delivering results, but at a significantly higher cost per acquisition and without robust conversion tracking to optimize performance.

Our Approach

We took a full-funnel approach, combining precise conversion tracking, creative optimization, and automation to maximize every dollar spent. By continuously testing audiences, messaging, and placements—all tied to real conversion data—we ensured that every touchpoint was strategically aligned to drive measurable business outcomes.

Conversion-Optimized Landing Pages

We designed and launched high-converting landing pages specifically built for client acquisition, achieving a 4.2% conversion rate that turned ad traffic into real client inquiries.

Advanced Conversion Tracking

By implementing proper tracking for both calls and form fills, we gained full visibility into campaign performance. This allowed us to optimize in real-time based on actual lead quality, not just clicks or impressions.

Cross-Channel Efficiency

Our campaigns ran across Facebook and display media, allowing us to balance reach, precision, and cost-effectiveness while maintaining complete conversion visibility across all channels.

Results

Campaign Performance vs. Previous Agency

Within three weeks of launching our Reach Drive campaign, we achieved breakthrough efficiency gains that fundamentally transformed Davidoff Law's cost structure. By implementing advanced conversion tracking and automated optimization from day one, we were able to identify and scale winning strategies faster than traditional approaches, resulting in immediate and compounding performance improvements.

2.74x

more calls per dollar spent compared to the previous agency

2.15x

better cost per click, allowing us to stretch budget further

63.6%

of cost savings reinvested into additional reach and testing

<30

achieved in under 30 days from launch

We reached over 90,000 New Yorkers through targeted English and Spanish campaigns that balanced reach, cost efficiency, and audience relevance—all tracked against actual conversion outcomes rather than vanity metrics.

Traffic from these campaigns converted at a 4.2% rate on our custom-built landing pages, with over 34% of inbound calls qualified through our automated nurturing system—turning meaningful engagement into real client opportunities.

The Bottom Line

By combining precise conversion tracking, performance-driven creative, automation, and continuous optimization, we didn't just improve results—we fundamentally changed the economics of Davidoff Law's client acquisition. The efficiency gains achieved in under three weeks allowed us to reinvest savings back into growth, creating a sustainable, scalable path forward in one of the most competitive legal markets in the country.

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