HELPING DAVIDOFF LAW SIGN MORE PERSONAL INJURY CASES.

New York City's personal injury market is one of the most competitive in paid advertising. Davidoff Law had relied on Google PPC to grow, but rising bid costs and unpredictable lead quality were eating into their margins. They needed more advertising channels they could own. We helped them build paid social from the ground up: structured creative testing to find what actually converted, customized landing pages matched to each ad, and a direct CRM API integration to pass signed-case events back to Meta — giving the algorithm the clean, downstream signals it needed to find real clients, not just clicks. By collecting landing page visitor data, we then retargeted high-intent audiences via programmatic display.