Davidoff Law
Helping Davidoff Law sign more personal injury cases.
Built a paid social and programmatic program from the ground up, with signed-case data passed back to Meta to optimize toward retained clients rather than form fills.
Client
Davidoff Law
Industry
Legal Services
160
+
Qualified leads
−
55
%
Cost per qualified lead
New York’s personal injury market is one of the most competitive categories in paid media. Davidoff Law had relied on Google Ads for growth, but rising costs and inconsistent lead quality were compressing margins. The firm needed additional channels that could scale predictably.
Built paid social from the ground up with structured creative testing to find what actually converted.
Launched landing pages matched to each ad and each intake path.
Connected the CRM to the Meta Conversions API, sending signed-case events back as optimization signals.
Retargeted high-intent visitors with programmatic display.
Rather than optimizing toward form submissions, the program was measured on signed cases. With that data informing the platform, performance improved over time, delivering more than 160 qualified leads while cutting cost per qualified lead by 55%.